SaaS growth, written from the work
Guides for SaaS founders: when ads pay back, where the first customers come from, why ads get clicks and no sign-ups, and a one-page plan for the first test.
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Facebook ads for SaaS: when they work and when they don't
Clicks but few sign-ups? What founders who ran Meta ads for their SaaS report, what a B2B lead cost in 2025, and the math to do before you spend.
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How to get your first 10 SaaS customers
Built it and nobody came? Your first paying customers come one message at a time. Who to write to, what to say, and when to hand over to ads.
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Your Google or Facebook ads are not working: a check for SaaS
Ads running, money going out, nobody signing up? Check the audience, the page and the offer first, then tracking and data. For SaaS on Google and Meta.
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A go-to-market strategy template for SaaS you can fill in
A free go-to-market strategy template for SaaS, as a Google Sheet and a PDF: buyer, problem, price, first channel, budget, first tests and stop rules.
Let's bring in the customers, together.
As a first step, book a free 30-minute strategy call with Ovidiu.
You leave with a plan: which channel, how much, what first.