ICP Builder
Answer short questions about your best customer. Get your ideal customer profile as one persona: who they are, what they want, what stops them and the words they use.
Customer persona
Your persona
Every line comes from your answers. Lines marked Draft put your words into a template, so rewrite them in your buyer's voice. Lines that start with "To add" are gaps to fill.
To open the CSV in Google Sheets, choose File, Import, Upload and pick the file. Each row holds one section, one field and its value.
Three steps to one buyer
Answer in your words
Who buys, what they want, what gets in the way and how they say it. Short questions, a few at a time.
See the persona
Your answers fill one card: the niche, a name, their goals, their day today, up to six problems and the words to use.
Copy it or open it in Sheets
Copy the persona as text, or download a CSV file that opens in Google Sheets.
Where the persona goes to work
One buyer, in their own words, makes every page and ad easier to write.
Your website
Lead with their main goal and their problems, in the words they use.
Your ads
Each problem is a hook. Each desired outcome is a promise to test.
Your sales calls
Ask about the problems on the card. Answer the objections before they come up.
Your e-mails
Write to one person, not to a market.
In the plan we go further
This builder starts from what you know. Ours comes from what your buyers say in calls, reviews and research.
Your calls and data
We read your sales calls, reviews and support tickets for the words buyers really use.
Research and buyer talks
Research on your ideal customer, plus simulated buyer talks to find the hooks.
Message, then ads
The persona becomes the message on your page and the hooks in your first ads.
We build your persona for you from your buyers' own words, in the Growth Strategy™.
More Growth Strategy™ tools: Channel FinderARR CalculatorCAC Payback Calculator
Frequently asked questions
Does it use AI or send my answers anywhere?
No. The builder runs in your browser and fills the persona from your own answers. Nothing is sent to a server.
Can I change the persona?
Yes. Go back to any step and change an answer, and the card updates. You can also edit the copied text or the sheet.
How do I open it in Google Sheets?
Download the CSV file, then in Google Sheets choose File, Import, Upload. Each row holds one section, one field and its value.
Should I make more than one persona?
Start with one: the buyer who pays fastest and stays longest. Add a second when you sell to a group with different problems.
Let's bring in the customers, together.
As a first step, book a free 30-minute strategy call with Ovidiu.
You leave with a plan: which channel, how much, what first.