Channel Finder
Rank 150 acquisition channels for your stage, budget and goal. The ones you can run today come first.
How the ranking works
Each channel has a rating from 1 to 10 on twelve criteria. Your answers move the weight toward what matters for you.
Twelve ratings
Targeting, trust, intent, activation, value, impact, effort, cost, speed, feasibility, scalability and priority. A high cost or effort rating means cheap or easy.
Your answers set the weight
All criteria start equal. A lean budget adds weight to cheap channels, a short deadline to fast ones, a small team to easy ones.
One fit score
The fit score is the weighted average of the ratings, so it stays between 0 and 10. Activation counts only for self-serve channels.
Locked until you are ready
A channel that needs something you don't have yet, like customers, an audience or ad budget, leaves your top picks and says what unlocks it.
What your answers change
| If you pick | This happens |
|---|---|
| Pre-launch | Channels that need customers wait: reviews, case studies and product loops. |
| First customers | Reviews and partner channels open. Referral programs wait for a customer base. |
| Bootstrapped | Investor intros and portfolio channels wait. |
| No e-mail list or audience | Channels that need a list wait. |
| $0 budget | Free channels only. Paid ads and sponsorships wait. |
| Pre-launch or first customers | Channels that work without a known brand rank higher. |
| Under $3K a month | Cheap channels rank higher. |
| Results in 30 to 60 days | Fast channels rank higher. |
| Founder or one marketer | Channels that are easy to run rank higher. |
| Scaling, or results in a year | Channels that scale and move revenue rank higher. |
| Goal: leads | Buyer intent and precise targeting count more. |
| Goal: users | Impact, scale and activation count more. |
| Goal: deals | Customer value and trust count more. |
| Goal: brand | Channels that build trust rank higher. |
What we do with your top five
Your ranking is an estimate from eight answers. These are the three steps we take with it.
Pick one or two
We test one or two channels at a time, not ten. Each one gets a budget and a number that stops it.
Budget from your math
The CAC Payback Calculator sets the most a customer may cost. That sets the test budget.
Real numbers replace ratings
The ratings are a starting order. After the first weeks, your cost per customer decides.
We test your top channels for you, every week, in the Growth Strategy™.
More Growth Strategy™ tools: ARR CalculatorCAC Payback CalculatorICP Builder
Frequently asked questions
Where do the channel ratings come from?
They are benchmark ratings for a typical SaaS company, not results from your market. Use them as a starting order, then replace them with your own cost per customer as you test.
Should I pick self-serve or sales-led?
Self-serve if people can sign up, try and buy with little help, usually at a low or mid price. Sales-led if deals need demos, several people say yes and the contract is bigger. If you run both, check each list.
How many channels should I test at once?
One or two. Each one gets a fixed budget, a target and a stop rule, then a few weeks of real data before you decide. Ten channels at once means none of them gets a fair test.
How do I compare channels once they run?
On cost per qualified lead, conversion to paying customer and payback. Not on clicks or traffic. The CAC Payback Calculator shows the most you can pay per customer.
Is what I enter saved?
No. The finder runs in your browser and sends nothing, to us or to anyone else. Your answers stay in the page address after the # sign, which a browser does not send to a server, so you can bookmark or share your ranking.
Let's bring in the customers, together.
As a first step, book a free 30-minute strategy call with Ovidiu.
You leave with a plan: which channel, how much, what first.