The Growth Strategy™
to turn marketing guesswork
into a repeatable channel
Get one plan for your SaaS or subscription app, with the positioning, messaging, ads, onboarding and tracking your stage needs. Then we build it and run it with you every week.
Book a Free Strategy Call-
Strategy before spend
Your market and your model, set before the first ad.
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A funnel buyers get
Your buyers' own words on the page, sign-up and onboarding.
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Ads of your real product
Motion ads of your product send buyers into that funnel.
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Numbers you act on
Each week the results pick the next test.
If this is relatable,
this is for you...
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Growth still hangs on referrals and on you selling.
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You hired help and got a learning month.
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Ads get clicks. The clicks don't become customers.
Money keeps moving. Customers don't.
What's in your plan
The parts your stage needs.
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- Your Role in the Market
- Ideal Customer & Positioning
- Channels to Start With, and Why
- One Target With a Baseline, by Day 5
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- Your Sales Calls & Data, Analyzed
- Simulated Buyer Talks to Find Hooks
- One Message for Your Ideal Buyer
- Landing Page & Offer Copy
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Before product-market fit
- Launch Plan for Your Stage
- Launch Offer & Landing Page
- Beta & Waitlist Campaigns
- Product Hunt & Community Launches
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- Meta, LinkedIn & Google Ads
- Small Test Budget to Start
- Scale What Works, Cut the Rest
- Ad Accounts in Your Name
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- Users Tracked After the Ad
- Sign-Up to Paid, Step by Step
- First-Session Fixes
- Onboarding & Nurture E-mails
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- Monday Numbers & Status Video
- Tracking Outside the Ad Platform
- Cost per Customer, Where Measurable
- Results Fed Back Into the Plan
Motion Design
In every plan, and on its own
- Animated Ads
- Explainer Videos
- Launch Videos
- Product UI Animation
- Scripts & Storyboards
- Cuts for Every Channel
Every plan is built on top of
human psychology
Your buyers understand your product before they reach your website.
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"Wait, so what does it actually do?"
They get it in 5 seconds.
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"Who is behind this?"
They believe it.
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"How long until this works for me?"
It feels fast.
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"Is this going to be homework?"
It feels easy.
Three steps to
your growth strategy
Book a call
30 minutes with Ovidiu on the strategy he prepared for you, the next steps and how we work together.
Get your GTM plan
By day 7: your GTM plan and a reference ad.
Launch, measure, tune
Like it? We handle the rest. One test a week.
Here's how we support you.
Not just ads.
Every Growth Strategy™ includes these calls. We make them with you, from your numbers and your buyers' words.
Pivot, or push on?
What to build, and how to grow it
Product calls
PLG or sales-led?
What price?
Who is it for first?
Which problem to lead with?
What to fix first?
Growth calls
Which channel first?
How much budget?
Who to hire?
What to test next?
Scale or stop?
Where the plan
becomes growth
It runs as a weekly loop.
Who builds it decides
how far it goes
In-house
Other agencies
hopastudio
Your customers are
out there waiting.
Frequently asked questions
1. What makes hopastudio’s Growth Strategy™ different from other agencies?
Most agencies sell a menu of services and spend a month learning on your money. The Growth Strategy™ is one plan, written from your product and your data by a founder who has been the client. Our own motion team makes ads of your real product, and the first ads go live by day 7.
2. What does it cost?
One monthly fee for the whole plan. Ovidiu says it on the call, after we do your math together. Your ad budget is separate: you pay it straight to the ad platform, from a small test budget up. Cancel any time.
3. How do you choose between PLG and sales-led?
Don’t stress, it is part one of the plan. We look at your product, price, buyers and data, then choose with you: self-serve, demos or both. The parts your stage needs stay the same underneath. Only the path from first touch to revenue changes, and the written plan maps it.
4. What if the plan doesn’t work?
By day 5 we write one target with you, with a baseline. You keep three duties: the agreed ad budget, lead replies and approvals within 1 business day. If we miss the target at day 90, all fees come back within 7 days. The ad budget is not refunded.
5. Do you work with mobile apps?
Yes, when the app sells a subscription. It grows the way SaaS does, on a phone: an ad, an install, a trial and a paid plan. The plan has the same parts; the ads run as app install campaigns, and the numbers follow each user from the ad to the paid plan. Ovidiu has run a mobile app of his own.