When your numbers can’t be trusted
Meta says one number, Google another, your billing a third. Nobody can say what a new customer costs.
Counts that don’t match
Meta, Google and your billing each report a different number.
Customers you can’t trace
A trial starts, and nobody knows which ad or post brought it.
Reports, no decisions
Dashboards full of impressions, and no next step.
No cost per customer
Nobody can say what a paying customer costs, or if it pays back.
What we set up and run
From the first visit to a paying customer, then your numbers every Monday.
Web and product analytics setup
Clean events from the first visit to paid.
- Events
- Funnels
- Google Analytics
- Product analytics
Ad accounts and pixel configuration
Pixels and conversions set up right, so the platforms learn from real customers.
- Meta pixel
- LinkedIn tag
- Google tag
- Conversions
Tracking outside the ad platform
We count customers in your product and your billing, not in the ad platform.
- Billing
- Product events
- UTM links
- Sources
Cost per customer, where measurable
What a paying customer costs, by channel, against what they pay you.
- By channel
- Against customer value
- Payback
One weekly test, then the next
One test a week, with a guess to prove and a number to beat.
- A guess to prove
- Number to beat
- Result
- Next test
Monday numbers and status video
Your numbers every Monday, and a short video on what they mean.
- Spend
- Trials
- Paid users
- Cost per customer
- Status video
Tracking you can trust
We don’t track everything. We track the few numbers that matter, the same way every week, so you can rely on them.
Track key actions
The steps that show a buyer moving toward paid.
Keep the source
Each trial keeps the ad, post or page that brought it.
One meaning per number
A trial means the same thing in every report.
Check before we trust it
We test the tracking on real journeys before we use it.
From tracking plan to Monday numbers
The setup is done when the numbers match your billing, not when the tags fire.
01 Plan what to count
We pick the few numbers that matter, from visits down to paying customers, and write down what each one means and where it stands today.
02 Track it end to end
We set up the events, pixels and source links in your own accounts, so every step from the first visit to a paying customer is counted.
03 Check it against billing
We run real sign-ups and payments through it and match every count to your billing. A number we can’t match, we don’t use.
04 Monday numbers, back into the plan
Every Monday you get your numbers against the target and a short status video. Then we turn the week over: the plan changes and the next test starts.
hopastudio vs other options
Tracking set up in-house, by a usual agency, or by one team that runs the whole plan on these numbers.
In-house
Other agencies
hopastudio
Data is one part of The Growth Strategy™.
In data, we focus on one question every Monday: what a paying customer cost this week, and what we change next.
FAQ
Can I see the numbers myself?
Yes. Everything is set up in your own accounts. You can check any number, any day.
Do you replace our analytics tools?
No, not by default. We fix and connect what you have, and add only what is missing.
What is in the Monday video?
A few minutes from us: the numbers against your target, what worked, what we cut, and the next test.
What if the numbers are bad?
Then you hear it first, on Monday, with what we change. The plan moves with the numbers, every week.