Too many options. No plan made for you.
Generic advice fits everyone, so it fits no one. You keep drawing the perfect funnel.
Everyone recommends a different channel. You don’t know where to start.
PLG or sales-led? You keep going back and forth.
AI drew you a funnel. It isn’t about your product.
Ideas pile up. Nothing ships.
A plan changes the math
Every channel gets a job. Every test gets a number that stops it.
Spend that pays back
The budget comes from what a customer is worth to you, worked out before the first ad.
One buyer first
One ideal customer, in their own words, so every ad and page speaks to them.
A model that fits
PLG, sales-led or both, picked from your price and how your buyers buy.
Stop rules before spend
Every test has a number that stops it, so a bad bet costs little.
Three steps to your first channel
Book a call
Walk us through your product, your buyers and your numbers.
Get the plan
Channels ranked, budget, first tests and stop rules. You approve it by day 5.
Launch and measure
We launch it for you. Your numbers every Monday.
Start with a free 30-minute strategy call. We go through your numbers, and the price is said on the call.
Book a Free Strategy CallInside GTM strategy
The research, the numbers and the plan that pick your first channel.
Your buyer, in their words
One buyer to win first, and the words they use for the problem. Every ad and page uses them.
Your role in the market
Who else your buyers compare you with, and the spot only you can own.
Fit first, then spend
If your offer doesn’t fit the buyer yet, we fix that before any ad money goes in.
PLG, sales-led or both
We check your price, how your buyers like to buy and how fast a new user sees value. Then we pick.
Offer and price
Is the price right for this buyer? Sometimes the first fix is the offer, not an ad.
Channels to start with, and why
Two or three channels where your buyers already look. The rest wait.
Budget from your own math
What a customer is worth to you sets what you can pay for one. No fixed floor.
One target for day 90
The one number you count as a win, and where it is today. Written down by day 5.
A written plan you approve
One page: buyer, model, channels, budget, tests and stop rules. Nothing is spent until you say yes.
Two motions, one base
The base is the same. What changes is the path from first touch to a paying customer.
The base
Buyer, message, offer and channels
Product-led, free trial
Free trial to first win
The path from sign-up to the first win, with the steps that matter.
In-app onboarding
Prompts that lead a new user to value, then to upgrade.
Self-serve pricing
Plans and limits that make the upgrade obvious.
Ads to trial
Motion ads that send buyers straight into a trial.
Product numbers
First wins, paid conversion and cost per paid user.
Sales-led, demo calls
Demo funnel
Ad, page, booked call, with the steps that matter.
LinkedIn and outbound
Reach the accounts that fit, by title and company size.
Call script and objections
The words that move a buyer to yes.
Sales assets
One-pagers and decks in the buyer’s words.
Pipeline numbers
Booked calls, show-up, close rate and cost per customer.
Where the plan becomes growth
A plan only matters when it meets the market. It runs as a weekly loop:
Ship it.
We build it and launch it, tracked past the click to paying customers.
Test weekly.
Each test has a guess, a number to beat and a stop rule.
Read the numbers.
Every Monday: spend, trials, paying users and cost per customer.
Change the plan.
Cut what loses. Move the budget to what works.
It stays written down, in your own accounts, and yours to keep.
Who runs it decides how far it goes
In-house
Other agencies
hopastudio
GTM strategy is one part of The Growth Strategy™.
In GTM strategy, we focus on one decision: where your first paying customers come from, and what you can pay to get them.
Frequently asked questions
Is the strategy a document you hand over and leave?
No. It is the first week of the plan. We write it, then we run it with you, and it changes every week with your numbers.
How do you pick PLG or sales-led?
From your price, how your buyers like to buy and how fast a new user gets value. We read your calls and your data, and we tell you which one and why.
What if the math doesn’t work?
Then we say it on the call, before you spend on ads. Sometimes the first move is the price or the offer, not a channel.
Do I need a marketing team?
No. We run the plan. If you have a team, we agree who does what before we start.