One message for every step of the funnel
Each step asks the buyer a different question. The answer uses the same words, from the first ad to the first e-mail.
Stop the scroll
The ad opens with the hook: the problem, said the way your buyer says it.
Make them stay
The landing page says the same thing, then shows how your product solves it.
Win the sign-up
The offer and the answers to the top objections, right where buyers hesitate.
Keep the promise
Onboarding e-mails say what the ad said, so new users reach the first win.
Everything your message needs
Not every funnel needs the same fix. We weight the work for your stage, your buyers and where people drop off.
Funnel review
Every step from the ad to paid, read the way a new buyer reads it.
- Ads
- Landing page
- Sign-up steps
- Pricing page
- First e-mails
Sales calls and data
Your call recordings, notes and numbers, read for the words buyers use.
- Call recordings
- Call notes
- Sign-up data
- Reviews
- Lost deals
ICP research
Where your buyers talk, what they compare you with, what they pay now.
- Buyer forums
- Competitor pages
- Rival reviews
- Pricing
- Search terms
Simulated buyer talks
Our own tools play your buyer and push back, so we find the hooks before an ad runs.
- Buyer profiles
- Pitch tests
- Objections
- Hook shortlist
Offer and page copy
The page and the offer, rewritten around the hook that tested best.
- Headline
- Offer
- Page sections
- Sign-up steps
- Objection answers
Ads and e-mails
A script for every ad test and the onboarding e-mails, in the buyer’s words.
- Ad scripts
- Hooks to test
- Motion ads
- Onboarding e-mails
- UGC on request
Words a competitor can’t copy
Any tool can write a headline now. The edge is words that come from your own buyers, calls and data. That is where we start.
Your buyers
Their problems, doubts and triggers, and the exact words they use for them.
Your sales calls
How you explain it best, the questions buyers ask and where deals stall.
Your product
What it does best, the first win and the limits we should not hide.
Your market
What rivals say, what buyers compare you with and the gap nobody owns.
From buyer words to a hook that sells
How we find the message, test it and put it to work, step by step.
01 Listen to your buyers
We go through your funnel, your sales calls, your data and your reviews, and write down the words buyers use.
02 Find the hook that rings true
Buyer research and simulated buyer talks. Two or three hooks make the shortlist, and we test them in the ads.
03 Say it everywhere
One hook, in the same words, on the ads, the landing page and the onboarding e-mails.
04 Keep the hit on repeat
Every Monday we read which words bring trials and paying users. The winner stays, the rest are cut.
hopastudio vs other agencies
Compared with hiring in-house and with a usual copy or content agency.
In-house
Other agencies
hopastudio
Frequently asked questions
What does messaging and funnel work include?
We read your funnel, your sales calls and your data, research your buyers and run simulated buyer talks to find the hook. Then we rewrite the ads, the landing page, the offer and the onboarding e-mails around it.
Do you rewrite the whole website?
We rewrite what the plan needs, usually the main page, the offer and the sign-up steps. If the site needs more, it goes into the plan.
What are simulated buyer talks?
Our own tools act as your ideal buyer, built from your research and calls. We pitch, they object. It shows which hooks hold up before we pay for an ad.
Do you need our sales calls?
Yes, if you have them. Real calls are the best source of the words buyers use. If you have none, we start from research and your first ads.
Who makes the ads?
We write the scripts. Our own motion team makes the ads from your real product. UGC on request, when it fits better.
How do you know a message works?
We track sign-ups, trials and paying users from each hook, not likes or views. One target with a baseline is written by day 5, and every Monday you see the numbers.
How do I get started?
Book a free strategy call. It is 30 minutes with Ovidiu on your product, your funnel and your numbers. Or ask for the Free Video Marketing Plan: a short Loom of your product with the plan drawn on a board.
Messaging is one part of The Growth Strategy™.
In messaging, we focus on the one sentence that makes your buyer say “that’s me”, and we use it everywhere.