Not every sign-up becomes a user
A sign-up means little if the person never comes back. Before we change anything, we look at four things.
Where they come from
Which ad, post or page brought each sign-up, tracked past the ad platform.
The first session
What a new user does in the first minutes, and where they stop.
The first win
The moment a user gets value, how many reach it, and how fast.
The path to paid
Who upgrades, who stalls, and what the paying users did first.
What we fix after the sign-up
We work on tracking, the first session, e-mails, the demo and win-back together, so a new user's first week is planned, not left to chance.
Tracking after the ad
We follow each sign-up past the ad platform, into your product and your billing.
- Sign-up source
- UTM links
- Product events
- Billing events
- Funnel steps
- Weekly cohorts
First-session fixes
The first minutes decide. We find what stops a new user there and fix it first.
- Sign-up form
- Setup steps
- Empty screens
- Templates
- Sample data
- First-run prompts
Onboarding e-mails
E-mails that lead users to the first win, then to paid.
- Welcome e-mail
- Setup reminders
- First-win nudges
- Trial-end e-mails
- Upgrade e-mails
- Send timing
Demo and call setup
For sales-led products: a demo flow and a booking step people show up for.
- Demo script
- Booking page
- Call reminders
- Show-up rate
- Follow-up e-mails
- Objections
Adoption and win-back
The few actions that make a user stay, and a short series for the users who stalled.
- Key actions
- Adoption checklist
- In-app prompts
- Surveys
- Churn reasons
- Win-back e-mails
The numbers, every Monday
Sign-ups, first wins and paid users, read every Monday and turned into the next fix.
- Activation rate
- Time to first win
- Trial to paid
- Drop by step
- Weekly retention
- Cost per paid user
What makes a user stay
A good first week rests on four things. Miss one, and good ads bring users who leave.
A clear first step
A new user knows what to do first, without a tour or a manual.
A fast first win
Real value in the first session, not next week.
A reason to come back
E-mails and prompts that bring users back to the next useful step.
An easy way to pay
When it is time to upgrade, the price and the next step are easy to find.
How we get users to the first win
Each fix makes the next one easier to see. We pick the next fix from what users do in your product, not from ad clicks.
01 Lay out the path
By day 5, every step from the ad to paid is tracked, outside the ad platform.
02 Find where they get stuck
We find the step where most new users stop, and ask the ones who left why.
03 Fix one step
One change a week to that step, tested against the old one.
04 Keep what makes them stay
Keep the fixes that bring more users to paid, then move to the next step.
hopastudio vs other agencies
Compare fixing onboarding in-house, an agency that stops at the click, or one team that plans the ads and the steps after them together.
In-house
Other agencies
hopastudio
Onboarding is one part of The Growth Strategy™.
In onboarding, we focus on the first win: the moment a new user gets value, and the steps that lead there.
FAQ
How soon do we see changes?
Tracking is in place by day 5. From then on, one fix a week, and the numbers every Monday.
Do you need access to our code?
No. We work without code access. We set up tracking and tools with you, and your team ships the product changes.
We are sales-led. Does this apply?
Yes. For you, the steps are the booked demo, the show-up and the close. We fix the path to the call and the follow-up.
Which tools do you use?
The ones you have, when they work. If something is missing, we pick the simplest tool for the job with you.
Why is this part of a growth strategy?
Because ads that bring users who leave cost twice. Fixing the steps after the ad makes every ad dollar worth more.